Black Friday 2021

Published on 25 november 2021

The end of the year is approaching. A period that we like to share with friends and family. Cosiness, warmth, togetherness, gratitude. Whether you celebrate Christmas, Midwinter, Thanksgiving, Pancha Ganapati or Hanukkah.

As you can tell from the title, we do not participate in Black Friday, below we would like to explain why we do not, because we have thought it through carefully.

Black Friday is not good for us and for our planet.

It leads to a massive overconsumption of products. Products with huge discounts are much easier to throw away afterwards “because it cost almost nothing”.

It also does not feel good to have to take care of many movements during this pandemic, with offers, be it store visits, showroom visits or pick-up orders at pickup points.

Furthermore, we also have to slow down when it comes to this pandemic and the associated measures, by centering orders on a single weekend, we already know with the limited number of people who can work in our assembly and RMA department. and we believe that everyone, regardless of the time you order, should be able to receive their order on time.

Discounts? We always have good prices.

We have nothing against responsible discounts, such as a drop in price due to cheaper parts or a product that will soon have to make room for a successor (just take a look at our second chance page ). 

We also strongly believe in the motto "whoever gives irresponsible discounts is normally too expensive" , this principle has become extra clear in recent years due to the fact that many large retailers secretly increase their prices in the weeks leading up to Black Friday & Cyber ​​Monday. .   In short; we prefer not to go along with this impulsive buying hype and just want to always offer good prices, 365 days a year, 24 hours a day!


As a sustainable company , we are increasingly focusing on ecological and environmentally friendly products. Products that are less harmful to the environment and that are made by people who have received a fair wage for this. And those values ​​don't go hand in hand with days like Black Friday or Cyber ​​Monday.

Buy better, buy local, buy sustainably

If you want to buy something, buy better, buy local, buy sustainably, buy only what you need or what you would love to give to someone else.

Discounts are therefore always at the expense of SOMETHING and because we believe that our employees should also receive a normal salary, paid on time, but also a view of a job AFTER Covid-19, we believe that by not giving these discounts ( eccentric or not) we can keep our brand stable after this period.

PS. You as a customer also want us to be able to provide your warranty in 16 months, right? Help entrepreneurs (so not just us) by simply paying fair prices for products you want to order, also during Black Friday and Cyber ​​Monday.

So we do not organize any special promotions on Black Friday or Cyber ​​Monday, but we are happy to participate in Small Business Saturday, Local Friday and Make Friday Green Again. All initiatives that encourage local shopping at the independent Dutch retailer.

No idea where to start? Get inspired and take a look at our latest laptops or our favorite laptops .

Shop with thought, and buy with love.

Give your (web) shop the opportunity to continue to advise, help and support you now, in the future and in the future by paying fair prices now, in the future and in the future.