The end of the year is approaching, a period of warmth, coziness and togetherness. Whether you celebrate Christmas, Midwinter, Thanksgiving, Pancha Ganapati or Chanukah, this time is all about sharing moments with loved ones. But what you won't see with us, is a participation in Black Friday. And we have consciously chosen for that.
Black Friday: Not good for us and not good for the planet
Black Friday encourages massive overconsumption. It lures consumers with huge discounts, which often results in impulsive purchases. Many of these products end up in the trash, simply because they "cost almost nothing." This does not fit with our vision of sustainability and responsible entrepreneurship.
We believe that quality and fair pricing should be paramount all year round. By offering competitively priced products all year round, we want to be transparent and show customers that they are always getting a fair deal, without hidden price increases before discounts.
Our philosophy: Sustainability and continuity
As a sustainable company, we are increasingly focusing on ecological and environmentally friendly products. This means laptops and accessories that are less harmful to the environment, produced under fair working conditions. Black Friday and the associated shopping frenzy simply do not fit in with this.
In addition, we attach great importance to the satisfaction of our employees and the continuity of our company. Promotions such as Black Friday put enormous pressure on logistics, production and customer service. We want every customer, regardless of the time of ordering, to receive their order on time. By avoiding this peak period, we can keep our promises and continue to provide a high quality of service.
Always competitive prices, no hype
We use the motto: "Anyone who gives an irresponsible discount is normally too expensive." This principle reflects our belief that fair prices should be standard. With us you will always find sharp prices, without the need to join the bargain hype of Black Friday or Cyber Monday.
For customers looking for a good deal, we offer alternatives all year round, such as our Second Chance page. Here you will find products that are making way for new models or are available at a small discount due to minor signs of wear — always with the quality and service you expect from us.
Make conscious choices
We believe in the importance of conscious consumption. Buy local, buy sustainable, and only buy what you need. This applies not only to laptops, but to all purchases. Discounts often come at the expense of something or someone, and that does not align with our values.
Small Business Saturday & Make Friday Green Again
Although we ignore Black Friday, we support initiatives such as Small Business Saturday, Local Friday and Make Friday Green Again. These days put the importance of local and sustainable shopping in the spotlight and encourage consumers to make conscious choices.
No idea where to start? Get inspired by our latest laptops or check out our favorite models.
Shop with care, buy with love
By paying fair prices, you not only help us, but also other local entrepreneurs to continue to exist. This means that we are ready to advise, help and support you now, in the future and in the future. Together we can ensure that sustainability and quality always remain the norm, not the exception.
Thank you for your support — not just on Black Friday, but all year long. With us, you always shop with care and buy with love.
